Customer First


As your most trusted insurer, we are committed to putting you first in everything we do. Besides offering you market-leading service and protection that suits your needs, putting you first includes having your best interests at heart and prioritising your feedback in how we can serve you better and upgrade your experience with us.

One of the ways we collect your feedback is by sending you a survey following a transaction. This survey gauges how likely you are to recommend us to your family and friends. Naturally, the more delighted you are with the experience we have crafted for you, the greater the likelihood you will recommend us! To date, we have sent over 4 million of this survey to our customers. We treat every feedback seriously because they contain information that we can use to improve our products and services to you. This scoring shows that we are on the right track. Satisfied customers consistently rated us 9 or 10 when asked how likely they are to recommend us to their friends and family.


One of the initiatives born from our insights from customer feedback is Val through Kurnia or AmAssurance Connect, your one-stop channel for getting all the help you need during an emergency and after. With one call, you will be connected to immediate assistance, fast towing response, fast claims and quality repairs.

We emphasise honesty and transparency in doing business, two values that connect our employees, branches and agents across the country as they work together to assist you when you require it most.

We are also committed to upholding our Treat Customer Fairly Charter and Customer Service Charter and dealing with you fairly, responsibly and professionally.


If you would like to provide us with your feedback, click here.

To view our Treat Customers Fairly Charter, click here.

To view our Customer Service Charter, click here. ​